Pigeonholed
The reality that there is a decent amount of data about our lives online means people are now concerned with “maintaining” their online identity. Identifying how you want to appear to others, and correcting where necessary to prevent aberrations from this ideal. You may, for example, have been told to cultivate a personal brand. To find a way to market yourself, establish your worth. I’d rather not, thank you very much. Because I am not a brand, I am a person.




