In defense of Ram Trucks’ MLK Super Bowl ad
Rachel KennedySuper Bowl Sunday is essentially an American holiday. Rocky-Mathey dining hall featured a game day meal of wings, chili, and guacamole, and every TV on campus streamed in to the biggest day in sports. Some watch for the game, but some stick around just for the commercials. Companies are willing to pay NBC about 5 million dollars per every 30 seconds. Car company Ram Trucks invested heavily in a minute long slot for their ad featuring a recording of a sermon delivered by Dr. Martin Luther King Jr., 50 years ago to the day. With his voice serving as the only audio, quick blips of a Ram truck trudging through mud spliced various scenes of service work.







